top of page

Smiling Mind


Smiling Mind Curriculum Campaign


We produced engaging video content that demonstrates the value of the Smiling Mind program and integrating mental wellness into school curriculums.

Encouraging uptake of life-changing mental health tools

The Challenge

With a youth mental health epidemic on the horizon,

grassroots intervention and mental health education for children is well overdue. In this campaign, we needed to remind educators of the importance of including mindfulness in their curriculum and convince them that Smiling Mind should be their program of choice.

The Approach

We produced a series of testimonials with teachers, educators and students across schools in Australia, demonstrating how the program provided tangible help and support for the mental health and wellbeing of teachers and students alike. These testimonials were featured in full-length videos for web and internal use, as well as in cutdowns for social media advertising.

bottom of page