Bowls NSW

CAMPAIGN

FY24 Brand Campaign

WHAT WE DID

We created a new brand territory for Bowls NSW to remind people to get back down to their local bowlo.

Getting people back down to their local

The Challenge

Bowls NSW needed to both increase awareness and encourage lapsed and non-members to consider signing up to their local bowling club.

The Insight

The game of bowls is so much more than just a sport. It’s the community and club experience that makes it one of Australia’s most celebrated pastimes.

The Approach

We created a campaign that would remind the audience how great the holistic bowls experience can be. Executed across OOH, Social and Display, we tapped into the unmistakable sounds of the bowlo to create both a visual and visceral connection to the game.