Fostering positive sentiment with Forest Claudette
The Challenge
To celebrate the launch of Aria-award-winning Forest Claudette’s Amazon Original track ‘Can’t Stop’, Amazon Music tasked us with producing an exclusive fan experience to drive positive sentiment and fan engagement around the collaboration.
The Approach
Held at a gallery in Melbourne’s trendy north-east, the ‘paint-and-sip’ experience invited 50+ media, influencers and fans to paint their own masterpiece while listening to the song for the first time.
The event featured a live Q&A session, custom swing media wall and a live acoustic set from Forest, building an intimate connection with fans and gaining strong earned media attention. Further boosting campaign reach, we produced eye catching campaign collateral to promote Forest and the hit song they produced with Amazon Music.
