Amazon Music

CAMPAIGN

Spring with Amazon Music

WHAT WE DID

We developed an activation for Amazon Music that drove traffic to their spring playlist via a branded activation on Bondi Beach.

Driving quality engagement with music fans for spring

The Approach

To celebrate the new Amazon Music Springtime playlist, we developed a floral, beach side activation that encouraged Sydney siders (and their furry friends) to stream a playlist of spring inspired tracks.

Taking place on busy Campbell Parade in iconic Bondi, the team handed out 500 fresh flowers from a bespoke branded cart, inviting them to explore Amazon Music’s offering with a scannable QR code attached to each flower.

The activation not only served as a living OOH site at one of Bondi’s busiest intersections, but made space for genuine connection between Amazon Music and the public, lifting positive sentiment and organic engagement with the brand.