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Boost your brand's appeal to the next generation

Decoding Generation Alpha

Join us for a one-hour live event exploring the nuances of the emerging youth market.

Tuesday 23 July - 11:00am AEST
Thursday 25 July - 4:00pm AEST

What will
we cover?

  1. The evolving landscape of childhood
     

  2. The dynamics of contemporary family structures and their influence on young minds
     

  3. Insights into the unique experiences of growing up as Gen Alpha
     

  4. The rising impact of nihilism
     

  5. Effective strategies for marketing to this generation today and beyond

Secure your spot:

Exclusive Discovery Session

Following the event, attendees are invited to book a discovery session tailored to your brand, exploring opportunities and aligning with your unique goals.

To find out more about this opportunity, contact us.

How well do we know Gen Alpha?

They are eco-conscious, accustomed to hyper-personalisation, and see tech as a natural extension of their bodies. But, how do these characteristics shape them? How should these traits inform the way we connect with them?

 

Dive into the heart of what makes Gen Alpha tick, and the influences that shape them.

 

Whether you are a marketing manager, a social media champion or a brand guardian, equip yourself with the key insights and the latest research to elevate your strategy and ensure your success.

 

As an event attendee, you are invited to book a tailored discovery session, exploring the unique opportunities for your brand.

Your Presenters

Lauren Gibb - Head of Content.
As a creative and strategist, Lauren has a passion for finding the sweet spot between art and science that drives meaningful results for brands. She has extensive experience working for both global network and indie agencies, as well as in-house across creative, content and strategy. 

 

Jack Geraghty - Senior Strategist.

As a 'discipline agnostic', Jack makes it his mission to ensure there's no strategic stone left unturned - from building brand platforms for macro channel planning all the way through to devising exciting briefs for creatives to do what they do best. He is also a co-host on Pending Approvalthe Media Precinct Group's flagship podcast.

Meet Resolve Content

A creative agency that drives meaningful change. Welcome to Resolve, a division of the Media Precinct Group.

A Resolve, our team of multi-skilled experts in strategy, creative, social and production uncover insights and ideas that resonate with your customers and create meaningful change for your brand. We are committed to delivering innovative work that shifts the dial.

The Media Precinct Group is an agency group harnessing the power of human truths to drive business results. From media buying to market research, social management to branded content, our full-service offering places your brand where it needs to be to drive cut-through in a competitive market.

Sneak Preview!

​Get an early first look at our insights on Gen Alpha – read the preview below and register to stay ahead of the curve!

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